Ed Benfield

Ed has over 30 years of experience as a professional market researcher on both the client and the supplier sides of the business. He is an expert in consumer research and an accomplished focus group moderator. Ed has been the co-owner and president of Unisearch Partners, a custom marketing research and consulting company since 1994. Ed brings 13 years of direct beer research experience as the manager and director of market research at the Olympia Brewing Company in Washington and the Stroh Brewery Company in Michigan. He has served major clients in the beer industry during his entire 20 years with Unisearch