Leslie brings in vast experience with New Product and Branding, including 10 years with Stroh Brewery and 4 years with Walt Disney. Leslie started her career with Stroh in pricing and worked her way up as Corporate Pricing Analyst, Field Pricing Analyst, Associate New Products Manager and then Senior Associate Brand Manager, where she was responsible for marketing functions for all the new products. Leslie has supervised new product introductions from initial concept through to the market launch. She developed and implemented brand advertising, creative and media plans, national consumer promotion plans and regional refund programs. She has also managed design and production of package graphics and merchandising materials.