With over 6 years of account management, marketing, promotions and sales experience in the beer and outdoor industries, Diego brings immediate access and an established relationship with the big six AB wholesale distributors here in Utah and several outdoor sports relationships. Diego currently manages a revenue base of over $5M.
Archives
Ed Benfield
Ed has over 30 years of experience as a professional market researcher on both the client and the supplier sides of the business. He is an expert in consumer research and an accomplished focus group moderator. Ed has been the co-owner and president of Unisearch Partners, a custom marketing research and consulting company since 1994. Ed brings 13 years of direct beer research experience as the manager and director of market research at the Olympia Brewing Company in Washington and the Stroh Brewery Company in Michigan. He has served major clients in the beer industry during his entire 20 years with Unisearch
Carson Jackson
Carson has been professionally brewing as Brewmaster for one of the nation’s top craft breweries and has been awarded several medals at the Great American Beer Festival for his outstanding work in the field. Carson currently leads a team overseeing all aspects of craft products and acts as technical manager and project manager for a canning operation and an automated brew house, with multiple fermentation vessels. Carson is responsible for the integrity, quality and timely production of all MSB beers, ales and ciders.
Scott Rozek
Scott has over 30 years of experience in marketing, market research, new product development and advertising, including 12 years of experience with the Stroh Brewery Company. He was directly involved with coordinating the expansion of the Stroh Brand into 20 western states after the acquisition of Schlitz. Scott was also heavily involved in the brewery’s new product efforts. As brand director for the Stroh’s brand family for three years, he managed annual marketing budgets of $15 to 20MM, and he was responsible for all marketing functions such as brand planning, advertising, packaging, promotions, pricing and research. Since 1994, Scott has been the co-owner of Unisearch Partners, Inc., a custom market research company specializing in integrated quant-qual techniques and qualitative studies. The firm has been an industry leader in Super Bowl ad testing for over 15 years, testing Super Bowl ads for clients like Frito-Lay (Doritos), Anheuser-Busch, and PepsiCo.
Tim Nemeckay
Tim brings to Mine Shaft Brewery a vision and vast experience in the craft beer space in diverse domains like finance, sales and consulting. Tim has been an entrepreneur, advisor, consultant, investor and executive of companies in beverage, auto, banking, green energy, and consumer goods. Tim boasts extensive involvement in successful new businesses, including capitalization, business development, sales, marketing, branding and PR. He also brings a substantial network of business relationships and executive management.
