Richard brings over eight years of experience with Stroh Brewery. Rich managed marketing functions for nationally distributed Stroh family of brands. Developed and implemented brand advertising creative and media plans, national consumer promotion plans, and regional refund programs. Determined market research needs and formulated research plan. Supervised the design and production of packaging graphics and merchandising materials to support brands. Administered process for the development and implementation of new product introductions from initial concept through market launch. Responsibilities included supervising consumer research activities, developing brand positioning strategies, managing packaging, and point-of-sale design and development, and implementing the advertising strategy.
Rich was responsible for the financial analysis and approval of regional pricing proposals regarding profitability, sales, and consistency with marketing strategy.